Why Most Websites Fail
To create a successful website, you first need to understand a few fundamental things about your target audience and your sales strategy: What is your typical visitor looking for? Who is and is not your ideal customer? What is the potential value of each customer, in both the short and long term?
The answers to these questions and many more will affect the design, content, and structure of your website. Too many times, these questions aren’t asked or the wrong inferences are made from incomplete information or the reliance on assumptions. Here are some of the most common reasons why websites fail to achieve business objectives:
Lack of trust building elements
If website visitors don't trust you as a reputable company then they will most likely not do business with you. A few examples of trust building elements include professional-looking design, usage of original photography, and 3rd party validation such as off-site reviews. Our interface designers and online marketers have conducted multiple tests to find out what works and what doesn’t when it comes to trust building elements.
Message mis-matching
This is when the messaging on your website doesn’t match up with the expectations set by your advertising or does not fulfill the needs of your potential customers. This can result in high bounce rates and a low ROI for a website that is otherwise well designed. That is why we analyze your customer base and online sales strategy to better understand their needs to craft the appropriate messaging for your website.
Website development shortcomings
Too many times, front-end coders and back-end developers take shortcuts. Those who suffer are your website visitors and your business. Things like slow page load time, incompatibility with specific web browsers or mobile devices, and broken pages lead to potential customers leaving your website. That is why we have strict development standards that make our websites compatible, fast, and ready for search engine optimization.
Does your website fall into any of the above categories? Contact us today to stop losing business online.
